Three Dimensions of Design Thinking...

The other day I was searching the web about design, and I came across the Institute of Design at Stanford University. One of the treasures of information I found was the picture shown above, which illustrates how design innovation emerges in the presence of technology, business, and human values. While business defines the "viability" of a product, service, initiative, etc., technology defines the "feasibility," and human values focuses on topics like "usability, desirability." Supportability is definately a human value that helps influence both technology and business. And at the center of all these dimensions is "design innovation." When creating a product, defining a service, orchastrating a marketing campaign, or whatever one is set out to do, do these three dimensions form the basis of good design? Business defines the purpose, technology defines the means to attain the purpose, and human values embellishes the purpose -- does that serve as a recipe for good design? There is only one way to find out...let's give it a try. In the next few posts, I will run an example through this thought process.